SuperComm is smaller this year than last if you measure by floor-space leased and the number of companies buying booths, and it feels smaller, too.
Two years ago, you had to elbow your way around the floor. Yesterday you would have to be recklessly inattentive to bump into somebody else. One bad sign: booth staff wandering over to neighboring booths to chat in the early afternoon because things were so slow at their own.
Notice of this lighter attendance is spilling out into the City of Atlanta itself. The Atlanta Journal-Constitution, which has had at least one automobile-traffic story for the past three days, says this morning that traffic jams expected because of the show didn't materialize. A spokeswoman for SuperComm says perhaps fewer people are driving to the show and instead are using the subway and show-supplied shuttle buses. Hmm. This show has been in Atlanta for years; it's unlikely people just figured out this year that driving to it can be a hassle.
The traffic-obsessed Atlanta Journal-Constitution predicted that Thursday will bring a traffic perfect storm, the confluence of SuperComm closing about the same time the afternoon Atlanta Braves baseball game lets out. They may have made the prediction too early.
One hotel reported it had one SuperComm guest yesterday and expected one more. Last year it had 98.