Craig in Black
Up-to-the-minute news, analysis and observation.
By Tim Greene
01:23 PM EST
Who says Intel’s CEO Craig Barrett is a geeky former professor?
At his SuperComm 2002 keynote today, they showed a video of him arriving at Intel headquarters in California dressed in a black suit and wraparound sunglasses. He sits down at a stark workstation, presses one button and he vaporizes. His vapor disappears up a network cable, and the video follows his path through telecom wiring across the U.S. to Atlanta, where he rematerializes. Then his shadow appears on a curtain onstage at the actual conference auditorium and he walks out, still wearing the shades. What great technology. What a cool guy.
Not so cool was the three product demos that he squeezed into the middle of the keynote. Craig, you’re supposed to be a visionary, not a pitchman. Save the demos for the booth.
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