The Mark Gibbs Feed

Reader feedback on cellular repeaters

Mark Gibbs — 2008-12-03T00:00:00Z

Mark Gibbs relates some of the reader feedback on his recent review of a cellular signal repeater and starts to look at extracting pushpin data from MapPoint.

Political activism for all

Mark Gibbs — 2008-12-01T00:00:00Z

In these politically charged times the Web has become as important as television or the newspapers in shaping opinion as well as delivering facts, rumors, and, it must be admitted, disinformation (although the Web isn't unique amongst media channels in that regard).

Tough times and risk management, Part 2

Mark Gibbs — 2008-12-01T00:00:00Z

Gibbs discussed the concept of risk management in IT a couple of weeks ago, and vowed to continue with a discussion of the consequent politics. True to his word, here 'tis . . .

Thumbs up for Android and the G1

Mark Gibbs — 2008-12-01T00:00:00Z

Gibbs has had a close look at the T-Mobile G1, the first phone based on the Android platform, and he's more than impressed -- in fact, he likes it more than the iPhone and might even stick with T-Mobile. Now there's a surprise.

Now the video camera lies

Mark Gibbs — 2008-11-24T00:00:00Z

The adage that the "camera never lies" is now well-known to be pure fiction and indeed anyone who knows anything about the art of photography will be fully aware that the camera has almost never told the truth!

Tikitag: RFID eval on the cheap

Mark Gibbs — 2008-11-20T00:00:00Z

RFID systems can be pricey but the Tikitag RFID system is a great place to start.

The fifth Golden Turkey Awards

Mark Gibbs — 2008-11-20T00:00:00Z

For the fifth time Mark Gibbs announces the Gibbs Golden Turkey Awards and this year he picks on just one company.

The future of behavioral marketing

Mark Gibbs — 2008-11-19T00:00:00Z

I've known Jim Sterne for about 500 years (that's Internet years) and he's one of the smartest, most insightful gurus on the topic of online metrics and marketing. At our last lunch a few weeks ago, these lunches are infrequent as Jim spends most of his life on an aircraft (his air miles would probably allow for a two week stay on the International Space Station), we got to talking about the future of behavioral marketing and I persuaded him, via a head lock, to put his 50,000 foot view (much like his normal travel view) on paper. Er, in bits. Whatever. Here's his take:

Instant URL instrumentation

Mark Gibbs — 2008-11-17T00:00:00Z

Instrumenting your Web content so you can determine what people are responding to is a big undertaking. And if you are in, say, the marketing department and you want to send out a newsletter and get some kind of real idea about whether your readers "click through" you may find that the Web guys can't move fast enough because of their workload.

Tough times and risk management

Mark Gibbs — 2008-11-13T00:00:00Z

Think the economy is bad now? Hah! You're looking at five to 10 years until things turn around. So, if you're in it for the long haul what can you do? Gibbs has some thoughts about the value of risk management.