Network World
Thursday, January 8, 2009
DNSstuff.com
Get information about your IP
IP Information
50+ On-demand DNS and network tools

Google Subnet Blog

Google Subnet

Navigation

Google patent puts the squeeze on mobile carriers

Surprise T-Mobile and any other carrier looking to support phones based on Google's new Android operating system. All those new customers you thought you were getting won't actually be yours alone. You'll have to share them--on a minute by minute basis--with all the other carriers out there, severely limiting the payback you expected on all your 3G network investments. You and the networks you run will quickly become commoditized, while application providers (like Google) get better service, more customers and rake in all the dough. At least that's the future envisioned by Google, as outlined in a recently posted patent application.

Google's March 2007 patent is for a system, modeled on Google's Adwords, that gets mobile operators to compete via auction for the chance to provide users with service. Users can then set their smartphones to automatically switch carriers, perhaps several times a day, to get the best rate or better bandwidth--all without being hit with onerous service fees or switching costs.

Sounds great for users and Google, but it's difficult to envision the mobile carriers playing along. Why should everyone else reap the benefits of their network investments, while the carriers are stuck competing for customers on razor-thin margins? Maybe the providers with the fastest networks and best coverage will win out for a while, but eventually, the networks will become commoditized--and all the carriers will lose.

While the main promise of Android is its openness, the ability to let consumers pick and choose applications, and especially to buy a phone and then choose the service provider that suits them best, the patent's view of openness--on a minute by minute basis--is a bit too brutal. And the fact that T-Mobile, the first carrier for an Android phone, has SIM-locked it to its network shows that Google will have an uphill battle to fight to get carrier buy-in. In the end, it comes down to who has the most muscle: Google/users or the carriers?

Good and weird

Useful answer?
0

Good is the roaming, of course. Weird is the patent, I haven't seen it but? Can you really patent something like roaming based on device or protocol or price or? Can offering a service in free markets really be patented?

Roaming using separate telco networks based on hourly, delivery, offer, type or whatever cost has been around a long, long time. It was very common in wired and satellite networks when inter/intralata charges changed based on changes in rates, offers, hour, type, etc. I designed several such, even global systems already in 80's. Saved a lot for some large corporations automatically routing not just based on performance, availability, etc but also by up to date rates, 24 hours/day. It was weird, sometimes cheaper to route through next state and back instead of a local exchange - to a building cross the street?

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <i> <b> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <br /> <br> <p>
  • Lines and paragraphs break automatically.
  • You can use BBCode tags in the text.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

About Google Subnet Blog

RSS feed

The Google Subnet blog is the official blog of Network World's Google Subnet community. Google Subnet is the independent voice of Google customers and is your gateway to daily Google news, blogs, tips and more. Visit the Google Subnet home page daily.

Google Subnet Blog archive.

The opinions expressed in this Weblog are those of the writer and may not represent the opinions of Network World.

Advertisement: